Segregation And Economic Inequality The Loss Of The...

In America, segregation and economic inequality has divided the country in two. Not only has the citizens in this great nation suffered from these oppressing factors, but also the development of this great nation. In this essay, I will discuss how segregation and economic inequality has impacted America. I will also discuss how the ghetto was created from a deliberate plan to separate the â€Å"inferior races† from the â€Å"superior races†. The Three Most Important Aspects In Race and the Liberal Agenda: The Loss of the Integrationist Dream, Gary Orfield explores the history of white prejudice and the crucial need for change in the â€Å"ghetto system† (Orfield, 2011, p. 315). Orfield challenges the idea that the ghetto is â€Å"natural† and proposes a plan to change the â€Å"ghetto system† for the better (Orfield, 2011, p. 352). Orfield believes that the â€Å"ghetto system† could be changed, if there was a â€Å"†¦measurement of conditions within ghettos to show the direction of change in social and economic conditions and in educational opportunities† (Orfield, 2011, p. 353). I believe this is the most important aspect of this chapter because this society would be better if the conditions of life in the ghettos were changed completely. In Chapter 3 of Place Matters, Peter Drier, John Mollenkopf, and Todd Swanstrom talk about place-based inequalities and how it plays an importa nt factor in our lives. In this chapter, the authors document the â€Å"impact of economic segregation and urban sprawl on four

Anger Response Inventory To Evaluate The Effect Of Shame...

Oomen, J., Rhea, D.J., Wiginton, K. (2004). Using the anger response inventory to evaluate the effect of shame and guilt on interpersonal communication skills. American Journal of Health Education, 35(3), 152-157. DOI: 10.1080/19325037.2004.10603631. Introduction/ Purpose: We know that positive interpersonal skills are good and teaching those skills is important (Joint Committee on Health Education Standards, 1995). Shame is related to negative reactions in interpersonal conflicts (Balcom, 1991), and has contributed to mental illnesses like depression (Cook,1993; Tangney, 1993), substance abuse (Cook, 1993; Porter-Efron, 1989), eating disorders (Cook, 1993; Sanftner, Barlow, Marschall, Tangney, 1995), and PTSD (Cook, 1993; Leskela,†¦show more content†¦The participants were given one questionnaire which was completed on site. The measures used were: Test of Self-Conscious Affect (Tangney, Wagner, Gramzow, 1989): This scale measured proneness to guilt and proneness to shame on a five-point scale. Anger Response Inventory (Tangney, Wagner, Gramzow, 1991): This scale was a broader scale used to bring together the following scales (all using the five-point scale): Direct Aggression scales, which measure the likelihood for anger responses of indirect contact; Indirect Aggression scales, which measure the likelihood for anger responses that harm valued items of the target; Displaced Aggression scales, which measure the likelihood for anger responses placed onto things outside of the conflict; and Aggression Toward Self scales, which measure the likelihood for anger responses aimed at the self. The adaptive behaviors scales: measured the likelihood to respond to anger in a constructive way. Findings/Result(s): The results supported previous findings that there is a distinction between shame and guilt. The study found that participants that were shame-prone tended to get angry and rely on destructive behaviors. Participants that were guilt-prone were more likely to stay calm and rely on constructive resolution behaviors. Summary of KeyShow MoreRelatedEmotional Intelligence Essay1855 Words   |  8 Pagesalways predictable. Emotions are based on non-propositional communications that can be called emotion signals’. An interesting aspect of research is â€Å"Can emotions exist and exert influence at the unconscious level?† Freuds view was that emotions could not be unconscious, that their experience is bound with the conscious experience, and that only predispositions towards certain emotions can exist in the unconscious (contempt, disgust, and shame); supplying it’s own unique kind of motivating informationRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesand prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich ParisRead MorePsychology Workbook Essay22836 Words   |  92 Pagessense lead to the same conclusions about behavior and mental processes. _____ Psychology is not a science. Objective I.2 Define the scientific method, and explain how it is used in psychology? Psychologists use the scientific method to evaluate competing ideas; find relationship of variables by collecting data |Margin Learning Question(s) (if applicable) |Page(s) | |1.2 What processes do scientists use toRead MoreProject Mgmt296381 Words   |  1186 PagesSelection 1.4 Projects and programs (.2) 1.4.1 Managing the portfolio 1.4.3 Strategy and projects 2.3 Stakeholders and review boards 12.1 RFP’s and vendor selection (.3.4.5) 11.2.2.6 SWAT analysis 6.5.2.7 Schedule compression 9.4.2.5 Leadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structure [9.1.3] 9.1.1 Organization charts 1.4.4 Project offices

Things Fall Apart Tragic Hero Free Essays

The role of a tragic hero within a story line is essential in a dramatic film or written work. The hero has the standards of becoming a great character that can take charge of the story through courageous action and bold dialogue. However, since the character is deemed a â€Å"tragic† hero, his flaws will ultimately be his downfall, usually leading to the characters own demise. We will write a custom essay sample on Things Fall Apart Tragic Hero or any similar topic only for you Order Now Nowhere is this ideal of a tragic hero more relevant that in Chinua Achebe’s novel Things Fall Apart. The story is set in late nineteenth-century in a small village in Nigeria. The tragic hero in this case is a young man named Okonkwo. He is a dynamic growing character but is doomed from the beginning of the story with two major flaws that in the end will destroy his character. Okonkwo cannot physically display any of his emotions because he thinks it is a sure sign of weakness. His second flaw is that if and when he does show any emotion, it is an uncontrollable rage. Both of these flaws will get Okonkwo into trouble that he cannot handle. Okonkwo has been taught from a very young age that showing his emotions is a feminine characteristic, a sign of weakness within his culture. This is brought about because when Okonkwo was a child his father was not very involved with the community or with the elder counsel. The community is the most important aspect of everyday life for Okonkwo’s people. The village does not have a centralized government, but it is does have democratic ruling through the elder males (Ohadike xxii). Since Okonkwo’s father was lazy and drank too much, he did not receive any respect from the majority of the community. Okonkwo did not want this for himself so he always displayed a tough exterior so that he could have respect. This characteristic is clearly shown throughout the story. One such example is when Okonkwo becomes very fond of a boy that is in his care. Even though he likes the boy, Ikemefuna, he still treated him â€Å"as he treated everyone else – with a heavy hand† (Achebe 20). Even to a person who was considered part of his own family, he could not show the emotion of affection or graceful attention. In addition to not being able to show any true emotions, Okonkwo has trouble controlling his temper. His anger and rough treatment of everyone around him, particularly his wives, once again springs from the fact that his father was segregated from the community. Also, his short-temper towards his wives may have been fueled by the fact that women were beneath men within the village’s social ranking. Okonkwo thinks that the only way he can gain the village’s respect is through being bold and strong. It was also very important to show strength during this time of need because there was much change going on in the community itself with the coming of the white man and new traditions. He must absolutely display only anger and strength â€Å"when the institutions he had fought so hard to sustain collapse in the face of European colonialism† (Gikandi x). The most infamous scene of Okonkwo’s irrational anger and lack of respect is when he beats his wife for not preparing the meal for their children during the Week of Peace (Achebe 21). This is just a single case of Okonkwo beating one of his wives, but the village punishes him more severely because it is during their Week of Peace in which everyone should be nice and kind to their neighbor. The village was shocked because no one ever breaks the rules of that week. â€Å"Even the oldest men could only remember one or two other occasions somewhere in the dim past† (Achebe 22). Another instance where Okonkwo’s disorderly behavior takes control of his actions is when he kills the boy he was fond of, Ikemefuna. Okonkwo’s clansmen are attacking the boy, so Ikemefuna runs to seek help from Okonkwo. However, since Okonkwo â€Å"does not want to look weak in front of his fellow tribesmen, [he] cuts the boy down† (Ward 1). He lets his rage and pride take over and kills the boy whom he considered his own son. The characteristics of a tragic hero are clearly visible within Okonkwo. If his ideals were prevalent in someone during this day and age in the United States, it would be quite interesting. It is almost shocking to say, but someone with those characteristics would be very successful in the competitive and fast-pace market of the United States. They could take charge of their business career as well as not buckling under pressure due to the lack of physical emotions. Okonkwo’s manners are instinctual in most humans, no matter how primitive or modern. Wall Street brokers and fast-talking businessmen can be compared to primitive African men whose attitudes have â€Å"been masculine-based even before the advent of the white man† (Mezu 1). In a country based on the powerful business ethic of â€Å"only the strong survive,† there is no doubt Okonkwo could make it far. It can be easily concluded that Okonkwo’s flaws were the leading means of his character’s destruction. His lack of emotions and uncontainable anger were definite components for the deterioration of his character. However, the meaning in Chinua Achebe’s novel Things Fall Apart would have been lost without Okonkwo as the dominant character. The tragic hero is still and always will be the stable character of any deeply meaningful epic novel or movie. How to cite Things Fall Apart Tragic Hero, Papers

Comparative Business Ethics and Social Responsibility

Question: Why has Starbucks been so concerned with social responsibility in its overall corporate strategy? Answer: The purpose of this paper is to excavate the need of the corporate social responsibility in shaping the culture of the organization. In order to sustain the organizational position in the global competitive market, it is necessary for the management of the organization to implement Corporate Social Responsibility[1]. In case of the global business, CSR Strategy of the organization plays a significant role. Here, in accordance with the case study, Starbucks is recently trying to expand their market in China. The company has 700 stores in the market of China but now the company has decided to open hundred more stores in China. There are several factors, which influences the organization to adopt CSR strategy for the betterment of the organization. Starbucks is dealing in such places, where demographic is concerned with the green consumerism and it is considered as the good marketing strategy. To run a long-term business, Starbucks has to face several problems. Recession is the significant problems regarding the implementation of CSR strategy. Along with that, climate change and global poverty are the significant challenge for the supply chain of the Starbucks[2]. If economic condition of the particular nation can be rectified then more people can be lifted their position from poverty level. Increased income level helps to enhance the capacity of Starbucks. Starbucks includes several leaders and managers, and their perspective towards the social responsibility is entirely different. To run the business successfully, the organization has to keep in mind the demand of the customers. Customers of these days are more concerned with the eco-friendly products. The customers are trying to use such products, which are not affecting our environment. It is the best for the management of the organization to associate with the community[3]. Starbucks is concentrating on increasing the quality of the cup so reduce the waste percentage. For manufacturing of the cups, the organization is using eco-friendly polypropylene No. 5. It is the best strategy for attracting the customers. Another way to engage the customers is asking them to bring the tumblers. To encourage the customers for green economy, management has provided them 10% rebate on the next purchase, if they bring tumbler. Ethically run business is always noticeable, running the business ethically; the organization can able to improve their service. Socially responsible companies are often attracting consumers[4]. Corporate Social responsible companies have good impression on service users. Even shoppers feel good when they find that they are associated with the company, which is socially responsible. Ethical sourcing is another way of integrating the perception of the customers. With the help of the corporate social responsibility, the management of the organization can able to help other communities[5]. Recently, the company is trying to expand its market in China so it is the best way to attract customers. Starbucks is committed in helping the poor and underprivileged people. References Corporate social responsibility. in , London [u.a.], SAGE, 2007. Haerens, M L Zott,Corporate social responsibility. in . Hopkins, M,The planetary bargain. in , London, Earthscan Publications, 2003. Hunnicutt, S,Corporate social responsibility. in , Detroit, MI, Greenhaven Press, 2009. Zu, L,Corporate social responsibility, corporate restructuring and firm's performance. in , Berlin, Springer, 2009. [1] Corporate social responsibility, in , London [u.a.], SAGE, 2007. [2] Haerens M L Zott,Corporate social responsibility, in . [3] Hopkins M,The planetary bargain, in , London, Earthscan Publications, 2003. [4] Hunnicutt S,Corporate social responsibility, in , Detroit, MI, Greenhaven Press, 2009. [5] Zu L,Corporate social responsibility, corporate restructuring and firm's performance, in , Berlin, Springer, 2009.

Julius Caesar Essays (1979 words) - Julius Caesar, First Triumvirate

Julius Caesar Julius Caesar was said to be the greatest man in the Roman world. Some historians, and among them those of international authority, have made greater claims for him. He was the greatest of the Roman would but of antiquity. Looking through the onlg list of rulers, kings and emperors and the rest, they have failed to find an wuqual of this man who refused the style of king but those name Ceasar has become the commanding majesty and power. Great as a general, great as a politican. Born in 102 B.C., or it may have been tow or three years later, Gaius Julius Caesar, to give him his full name, was of the most ancient and aristocratic lineage. Although he himself, rationalist as he was, must have smiled sometimes at the conceit, there were some who said that he was not only of royal but divine descent, since Venus, the goddess of Love, and married a Trojan prince and so become the mother of the legendary founder of the Julian house. All the same, circumstances and perhaps personal inclinations attached him to the comparatively democratic party. His aunt had married as a youth of seventeen to the daughter of Cinna, another leader of the fraction tht was opposed to the aristocratic party under Sulla, Marius, great rival. A year or two later, when Sulla had become supreme in the state, the young man was ordered to put away his wife. He refused, and his life was saved only through the intercession of powerful friends in Rome. But though he had been reprieved, Ceasar was far from safe, and for a time he skulled in the mountains until he managed to get acrss the sea to Asia Minor, where he served in the Roman army that was campaigning against Mithridates, the king of Pontus. At the seige of Mitylene in 80 B.C. he first distinguished himself as a soldier when he saved the life of a hard-pressed cmrade. On the death of he kept himself at the bar. His politics and made a career for himself at the bar. His political learning were showwn clearly enought, however, when he ventured to act as prosecutor of one of Sulla's principal lieutnants, who was charged with gross extortion and crueltu when he was governor of the Macedonian province. To improve himself in rhetoric, Casear went to Rhodes to take a course of lessons under a celebrated master of that art, and it was probably at about this time that he had his famous encouter with Mediterranean pirates. These rufians captured the ship in which he was a passenger, and put his ransom. While his messenger was away collecting the money, Caesar made himself quite at home with his captors. He told them amusing stories, joked with them, joined in their exercises, and, always in the highest good humor, told laughed and joined in the fun. But Caesar was as good as his word. As soon as his ransom had been paid some over and he regained his liberty, he went to Miletus, hired some warships, and made straight back to the pirates, and ordered them to be crucified as he had assured them that he would. He also got back the money that had benn paid as his ransom. Still on the fringe of the political arena, Caesar spent the next few years as a gay young man about town. His family wasn't rich, but there were plenty of moneylenders who were glad to accommodate him. He spent money like water, on expensive pleasures women particularly, since he was as facinating to them as they were to him and on building up a body of popular support for the time when he might need it. Then in 68 B.C. he got his first official appointment under Government, as a quaestor, which secured him a seat in the Senate, and in 63 B.C. he appointed Pontifex maximus, a position of great dignity and importance in the religion establishment of the Roman State. He was onthe way up, and his rise was furthered by successful administration of a province in Spain. So capable did he prove that in 60 B.C. he was chosen by Rome, to form with him and crassus what is called the 1st Triumvirate. To strengthen the union between himself and Pompey, Caesar gave Pompey his daughter Julia in marriage. Then after a year as Consul, Caesar applied for, and was granted, the proconculship of Gual and Illyricum, the Roman dominion that extended from what

Ap American History Change in American Society After Revolution Dbq Essays

Ap American History Change in American Society After Revolution Dbq Essays Ap American History Change in American Society After Revolution Dbq Paper Ap American History Change in American Society After Revolution Dbq Paper Once the Americans were free from British control after the American Revolution, they started to reevaluate their politics, the economy, and society. After America broke away from what they saw as a corrupt and damaging government, they altered how they wanted to govern their society, even though they returned to a more centralized government similar to the British. Those who weren’t educated, as viewed by the elite, didn’t experience a lot of change however the concept from the revolution still guided some to seek more financial opportunities. Women, slaves, and loyalists experienced the most amount of change in society as women experienced more freedoms, some slaves were set free, and loyalists left America. Overall, America didn’t experience a lot of economic change, however it did experience political and social change. As soon as the Americans first broke away from Britain, they wanted their government to not resemble Britain’s at all. By doing this, they adopted the Articles of Confederation that had no national executive branch. However, because the government under the Articles of Confederation had about no power because it couldn’t raise money through taxes, the people who led the national government came to realize that a more centralized government was needed. As the constitution was written and it was in the process of being ratified by all the states, the federalist papers written mostly by Alexander Hamilton were written. In one paper by James Madison, he writes â€Å"Ambition must be made to counteract ambition† (Doc I), which shows the concept of checks and balances could be used to keep the national government in line and controlled. The Constitution, finally ratified, was similar to Britain’s government but also different in its more active system of checks and balances. Economically, Americans did not experience a lot of change. The Philadelphia society for the promotion of agriculture in 1786, handed out a medal, which said, â€Å"venerate the plough† (Doc F). This shows how the elite were still rewarding the common people who weren’t financially better off than before the revolution. Similarly, in Shay’s Rebellion farmers led by the ex-military officer â€Å"[stopped] the courts of justice in several counties†¦crying out for a paper currency, [or] for an equal distribution of power† (Doc G). Shay’s Rebellion represented the economic conflict that the common people were continuing and eventually rebelled against though their actions were for nothing after they were broken up. After the Revolution, women, slaves, and loyalists experienced differing degrees of change in society. Women, trained in the concept of Republican Motherhood, to embed values of justice and liberty in their children had taken over roles during the revolution. In a woodcut of a patriot woman, a woman is drawn carrying a rifle and a gunpowder horn (Doc A), representing how women played more significant roles in society by accompanying the fighting soldiers and in this case, fighting alongside them in the revolution. However, all women were not happy to go back to their household chores after the revolution as seen by Molly Wallace who says â€Å"if [taught] to read, why not speak? † (Doc J), illustrating how some women wanted to further their domestic roles and play a larger role in society. However, women suffrage would not occur for about another 140 years so their change in society was low. For slaves, depending on the region, there was much change in society. After the revolution, many slaves were set free in the North, though it would take until the civil war for the slaves in the south to be set free. Under the Northwest Ordinance in 1787, â€Å"There shall be neither slavery nor involuntary servitude in said territory† (Doc H), showing how slavery’s role in society changed significantly in people’s minds to outlaw it in new territories. The Loyalists, or the Tories, also experienced significant change in society. After the revolution they were despised and in Pennsylvania Packet, it is said â€Å"Never let [the Tories] return to this happy land† (Doc B), demonstrating the hatred directed towards those who remained loyal to the British during and after the revolution. Loyalists experienced so much change in society that many left America, never to return, removing themselves altogether from the colonists as a result of the negative change. Politically Americans experienced some change by forging a new government even though they took a new direction in the end. Economically, the common people, who fought for better lifestyles, still lived under the elites. However a significant amount of change occurred for women, slaves and loyalists, although the loyalist position in changed in society turned to a very negative manner. In these ways after the American Revolution, society experienced change in political and social life, but not economically.

The use of fibre reinforced polymers (FRP) in strengthening beams in Essay

The use of fibre reinforced polymers (FRP) in strengthening beams in the UK - Essay Example The material composites reinforced with carbon fibers have a higher tensile strength when compared to other materials. CFRP materials are thus very effective in areas exhibiting strong tensile forces. Although the tensile strength of steel is higher than that of FRP materials, steel is much stiffer and inappropriate to use in areas requiring some mobility. CFRP materials are less fragile and are able to absorb more shear forces compared to steel plates (Feih and Mouritz, 2012). These characteristics enable the designers to create products that are lesser in weight and in thickness. Corrosion resistance FRP materials have high abilities to resist corrosion compared to other materials including steel. This makes them appropriate to use in situations where corrosion is a concern for instance in the construction of bridges. Using FRP composites in outdoor applications thus guarantees long life and lesser expenses concerning maintenance. Enhanced Fatigue Life FRP materials are resistant t o fatigue and thus enable engineers to design flexible structures. The ability to absorb stress allows structures to have long life. This makes the FRP materials appropriate to apply in construction of bridges decks and the strengthening of bridges. ... Tailored characteristics FRP materials are flexible to use and customize according to the required design. Materials such as steel and concrete offer extra strength and stiffness that intrinsically compel the application of isotopic structural designs. In addition, the extra axial stiffness normally results to distress to attraction of forces in instances of seismic attacks. The FRP materials have an enhanced efficiency and viability even in seismic prone areas (Feih and Mouritz, 2012). Sustainability The application of glass-fiber FRP materials is characterized as sustainable and environment-friendly. In terms of energy consumption, the quantity of energy required to produce steel or aluminum is far much greater than that required for the production of FRP composites. Electromagnetic conduction FRP composites are non-conductors of electricity and can thus be applied in constructions around regions prone to electric shock including bridges in factories and along railway transactions. Disadvantages of FRP composites Although FRP composites have numerous advantages that make them ideal to use for construction work, they still have some setbacks, which make their application an issue. One of the disadvantages is that FRP composites are expensive compared to conventional materials such as girder. They are expensive in the short-term though if well maintained the long-term costs are negligible. FRP materials are guaranteed to long life. Although their application is easier and quicker, their lifespan can be short-lived when subjected to unfavorable environmental conditions (Feih and Mouritz, 2012). Applications of FRP The literature review has revealed various areas of application of the FRP technology. Some of the areas are

The Person I Admire Most Is Nelson Mandela Essay

The Person I Admire Most Is Nelson Mandela - Essay Example Slavery became so evident that the victims panicked, and their bodies sweated, as they would not accumulate the mistreatment anymore. People were ruled through abrasive rules that wounded many lives to the extent many sobbed bitterly. In 1994, discrimination was dismantled through the first democratic election and Nelson Mandela became elected as the president. In his leadership, he emphasized much on forgiveness towards a rainbow nation consisted of unity and harmony. To date, many emulate Nelson as a public figure that transformed South Africa into his leadership. An endless flow of peace and harmony became evident in the nation. Today, he belongs to the category of modern heroes that graced civilizations with his noble contribution and personal charisma. His life characterized a man who was a thirst for freedom, equality, political rights. Still, he was distressed to see his fellow Africans suffering and crying all day long. These broke his heart and infused him with the desire to fight for democracy and liberty for all. He accomplished these with cruel torture, shed blood, and resistance from the whites who disregarded the democratic governance. Additionally, Nelson Mandela spent some years in jail and was severely mistreated. While in Jail, Nelson Mandela could hear his conscience whispering â€Å"Do not give up.† Although the experience was so painful, it reminded him of what the nation would become if he gave up. Winning would mean so much that life would be normal and one could go anywhere he or she wished. During his 27 years in prison, Nelson Mandela became a source of aspiration and inspiration (Mandela and Crwys-Williams 22). Personally, I emulate him because his greatest accomplishment was not only in becoming the president but also in abolishing slavery and discrimination. He ushered in harmony, democratic governance, social harmony, and national unity that many recognizes up-to-date.

Dell's E-Marketing Case Study Example | Topics and Well Written Essays - 2000 words

Dell's E-Marketing - Case Study Example Some of the products offered by the company include; televisions, peripherals, software, network switches, servers, data storage devices and the most common product; its Personal computers. (United States Securities and Exchange Commission, 2008) In order to get to such a position, it was essential to employ sound internet technologies and e-marketing principles. The paper will be an examination of how Dell Inc. and other companies have employed internet technologies and a forecast of the future of these technologies will also be analysed. Dell has employed internet technologies in virtually all spheres of its business processes. (Dedrick, 2007) First of all, the company has offered a series of services that are based on internet technologies and some of them include; Dell On Call is a service that largely dwells on the elimination of threats to data storage through viruses or spyware. In order to manage this service, the company communicates to its consumers regularly through the internet. (Koehn, 2001) Additionally, the process of eradicating those viruses and spyware is made possible by internet technologies. The Dell Support Centre is closely associated to the former mentioned service. However, in this particular area, more emphasis is given to hardware purchasers within the company. (Dedrick, 2007) The company formed this alternative after the realisation that most of their consumers were highly in need of accessing information about their purchases or the devices that they had already bought. Upon visiting this company's support website, one is likely to see the following divisions; Drivers and downloads, technical support, order status and customer service. Under the drivers and downloads section, consumers can get assistance about drivers and downloads that they are dealing with. Under the technical support section, one is likely to find the tag 'I need to solve a technical problem' (Dell Support Homepage, 2008). Under the order status section, consumers who want to find out how soon they will receive their products can be helped. Lastly, under the customer service section, consumers can ask for more information about the product that they have purchased. (Kraemer, 2002) All these options go a long way in enhancing the purchasing experience within this company. The first thing that one needs to note is the fact that their support system is located on the internet. This can be deduced by the fact that they have a homepage. Additionally, the entire process of dealing with a problem is handled across the internet hence promoting communications between them. Through the 'chatting via online' alternative in their Support Homepage, Dell can ensure that all the questions their clients have about their products are adequately solved. Besides that, there is a forum for interacting with other consumers in this website. The company has also broken down the kind of assistance offered so that consumers can get direct access to experts in a certain area. For instance, when a consumer is in need of fixing the wireless local area network, then they can go to the wireless networking support section, if they need to increase their antivirus settings, then they can go to the security spyware section. All these pieces of information are valuable on-line to boost consumer experiences. (Halderman et al, 2008) The Dell Business Support

Influence of Magazines on Beauty | Cross-Cultural Analysis

Influence of Magazines on Beauty | Cross-Cultural Analysis INTRODUCTION Beauty is not concrete and may vary from culture to culture changing over time and shifting according to location. Beauty is an image which has been created by society to which woman and men have had to subject themselves to be real. The ideology of beauty or what is accepted as being the right appearance has been created by society and largely propagated by media. For United States of the 1950s Marilyn Monroe was the pinnacle of beauty which soon changed to Twiggy in the 1960s. While porcelain skin is valued in China, scarification of the skin and decorating it with tattoos is considered as a status symbol in Africa. Thus the physical attributes and ideas attached to beauty vary across cultures. Womens magazine industry is understood as a monolithic meaning producer, circulating magazines that contain messages and signs about the nature of femininity that serve to promote and legitimate dominant interests. (Anna Gough- Yates). A majority of feminist critics argue that media is responsible for establishing and promoting gender differences and inequalities in society. In respect media persons are considered responsible for reinforcing capitalism and patriarchy; manipulating society to attain increased circulation figures. Magazines are a great source, to study the society. Recording changes, from the purely fashion magazine couture age of 1920s, to lifestyle and home of the 1940s when domestic help was rare and woman to a personal interest in their homes. To New woman of the 1980s when woman began to work alongside men in almost every field to do it yourself of the 20th century with soaring costs and economic downturn. Magazines reflect revolutions in society and influenced the opinion of women across nations. Given the increase in trade to Asia and the spread of the beauty industry across nations, there is limited study available on how people are depicted internationally in the fashion magazines. Previous research has established that womans magazines can act as agents of publicizing gender stereotypes and beauty ideals like size zero and institutionalizing conventions like photographic poses. (Rudman and Verdi, 1993; Griffin, Viswanath, Schwartz, 1994). Yet little research has been done on the differences in representation of women internationally and locally. POWER OF IMAGES One must establish what people are looking at before one can hope to understand why under the conditions peculiar to them, they see what they see Rudolf Arnhein (Arnhein 1977:4) An image is that stimulus or representation that compels us to cognition, interpretation and personal preference. If we understand that the market is image based than we also begin to understand the importance of vision in understanding management in the information society. Images are where visual communication starts. Jonathan E. Schroeder confirms in his study of media that visual consumption is critically important for understanding contemporary consumers. Today marketing professionals are sensitive towards global customers and realise that they are enthusiastic consumers of images. Brand image, corporate image and self image are significant economic and consumer values and that global market culture is largely the construction of symbolic environments. (S. E. Jonathan, 2002) This is of great importance especially in the 21st century as the importance of marketing management and consumer research in this century may shift from problem solving to problem recognition from productio n of goods to the production of images (S. E. Jonathan, 2002) Through time marketers have learnt that markets are global which should translate into local approach. But when companies globalise they become more production driven wanting to sell more thus having common promotional strategies across cultures, sticking to one single image, hardly realising that there may be global products, but there are no global people. There may be global brands but there are no common global motivators to buy those brands. (M. De Mooij, 2009). Many brands have with the help of technology and communication tried to globalise nations. But technology has not brought a global village in which consumers all behave the same. GLOBAL MEDIA Globalisation is best defined as the crystallization of the entire world as a single place (Robertson, Ronald. 1990. Mapping the Global Condition: Globalization as the Central Concept. Theory, Culture and Society 7) Due to the success of global brands writers have predicted an unavoidable colonization of world culture by internationalised brands that would most definitely lead to demise of local cultures. However there is also evidence that suggests social relationships and values in local culture are resistant to the negative effects of globalization. On one hand globalisation is expected to destroy local cultures and bring about homogeneity while on the other hand it is also the reason for the revival of local cultural identities from various parts of the world. Today the expansion of western cultures values and ideas has reached the far corners of the world, right to Asian countries like India and China which have been dominant till the 21st century. Now that these countries have become important players in the world market, counter expansion of values and culture can also be seen. Over the past few decades there has been a rapid expansion of global brands in the media sector more than ever in the area of womans fashion magazines. Local editions of Elle, Harpers Baazar and Vogue are now being published in Asia. The internationalization of a magazine is not a new phenomenon although until quite recently the most popular womans magazines have been published locally. Harpers Bazaar, a U.S magazine launched itself in U.K. in 1929 (Anna Gough-Yates, 1993), Elle a European magazine began publishing its first edition in Japan in 1960s while Vogue a U.S magazine entered the Indian market in the 21st century. However the establishment of an integrated global media market only began in earnest in the late 1980s and did not reach its full potential until the 1990s. (Herman and Mc Chesney ,1997, p10) The latest NRS (National Readership Survey) figures suggest that the total readership market in U.K. for the months of July and December 2008 has risen by 10% since last year, while the total market for womens lifestyle and fashion magazines has grown by 7 %. (IPC Advertising) A similar trend was observed in USA where magazine subscription reached a ten year high in 2008 and with the total number of magazines published reaching 20,590 the total percentage of subscriptions also increased by 1.4% (MPA Magazine Publishers of America, ABC) Comparatively in Asia according to a PricewaterhouseCoopers the Asia/Pacific magazine market excluding Japan is projected to grow by 7.2% annually, reaching $20.7 billion by 2010, Advertising is also expected to rise by 5% annually to $8.1 billion in 2010. This means theres plenty of potential for countries in South Asia, where advertising spending is just about 0.34% of GDP. Until now foreign brands were allowed only 26% ownership when venturing into Asian countries. But in 2005 most of the Asian countries levelled the field for non news publications allowing 100% foreign direct investment. (D. Ruth, 2007, Forbes) In an age looking towards the internet for all information and goods there is a risk that print media and magazine subscriptions may fall contrary to predictions. A recent research conducted by PPA marketing suggests that the internet does not have any harmful effect on peoples desire to read offline, in fact in some cases reading websites encourages them to read magazines. Out of 1500 adults between the age of 18- 34 surveyed online revealed that peoples expectations and goals from each medium depends on the subject matter and for the subject of beauty and fashion print magazines are an obvious choice. Also the idea of owning a piece of fashion history through the beautifully photographed and styled images in fashion magazines makes print media a lucrative choice. With fashion going cross cultures, print media being the apparent choice of the masses to keep them in trend and the governments giving publication houses the clear there is nothing stopping international fashion magazines going local. Like all the other global media, magazines use many different strategies to cross the borders. The main reasons for crossing borders are saturation of home markets and to generate revenue by providing international consumer brands with advertising vehicles that reach into the expanding foreign markets'(Dr. Katherine Frith, 2006,pg4-5). For example Condà © Nast which has a portfolio of 127 magazines in 23 countries had to close down Mademoiselle in November 2001 due to competition, flagging sales and saturation of magazine houses. Markets with rising economic rates like Asia and Middle East, as a result have become a target for westerns producers of beauty and fashion magazines. FASHION MAGAZINES AND THEIR IMPACT Many women across cultures are influenced by general trends in fashion and follow although at a distance the fashion industry. The relationship between consumers and trends is complex but it is mediated by fashion magazines. The difference between international fashion magazines and their local versions is that the international issues tend to carry a predominance of images for multinational products. (Shaw, 1999). Such magazines are growing in popularity in Asia and this popularity has bought about a change in perspective regarding the depiction of woman and products in local magazines. Griffin, Viswanath, and Schwartz(1994) found in a study comparing images in weekly U.S. news magazines (Time and Life) to weekly Indian magazines (India Today and Illustrated weekly of India), that many of the western advertising principles and poses for women were being conveyed across nations. They confirmed that female models in India were taking on poses that related closely to gender portrayals of the advanced western nations. A recent analysis of magazines international and local in China by Frith, Cheng and Shaw (2004) suggests that Caucasian models are more frequently shown in seductive dresses than Asian models. Feminist critiques like Kates, Shaw and Garlock (1999) would argue that western magazines are cultural institutions that represent women in a problematic and often unacceptable way although attractive female bodies and sexual content have for long been used in the west to draw consumers to a product and generate interest. Comparing this to the representation of woman across cultures with reference to the few studies conducted on the topic; Griffin, Viswanath and Schwartz (1994) concluded that the use of Sexual pursuit as a theme was used three times more often in American magazines than magazines in India. In conservative Asian countries like Malaysia and Indonesia only Caucasian women were used in Lingerie advertisements (Frith and Mueller, 2003). Any magazine wanting to be resonant with its target audience needs to represent the social norms and cultural values of the given society. International magazines like Vogue and Elle although have publishing houses in Asian countries most often train their employees in the west. The result being that the forms of representation and especially that of woman can take on a globalized look. As Kyung-Ja Lee,(2000, pg 86) has rightly said for thirty years, media have been taken to task for reproducing and reinforcing stereotyped images of woman. Yet unfair representation of woman in media still prevails worldwide. Sex stereotyping has been so deeply ingrained, even glorified, that the woman themselves have become desensitised to their own inferior portrayal. The prospects appear even gloomier as the globalisation of media progresses Previous researchers have noted that the images of models used in magazines have been extensively retouched to represent the ideal of beauty that is unattainable for all but a very few people.(Greer,1999). By showing models that are uniformly thin, flawless and perfectly proportioned the media may contribute towards low self esteem and unhappiness among woman and give rise to problems like eating disorders.( Gauntlett, 2002) Media is also considered a large contributor to the global increase in plastic surgery to change physical appearance among young girls (Lee, 2007). With most models used in international magazines being white the publications are rarefying the ethnic beauty ideals. In fact the obsession with whitening products may be a result of this overuse of White models in Asian publications. Finally as global media takes readers away from local publications and changing Asian beauty ideals it is important to study the impact of international beauty ideal on local consumers. The Asian society has predominantly been a conservative society yet with the onset of westernisation this society is changing and adapting itself. But as Marieke de Mooij states, product usage or acceptance does not change overnight, as peoples behaviour is stable . A new idea or concept is only accepted when it is consistent to a change in society and does not imply a fundamental change in culture. Essay 2: THE VOGUE IMPACT This essay will discuss Vogue magazines cover page and its relationship with its brand identity. Can the brand successfully globalised by altering its cover page image, based on cultural and social variants in each of its markets? Would standardisation of the brands cover page images and visual identity help to avoid criticism on its entry into a new market? VOGUE BEGINING Started in 1982 Vogue magazine is predominantly an American cultural phenomenon. It began as a social weekly periodical and nurtured into a professional and confident monthly publication under the leadership of Condà © Nast which took over vogue in 1909. Primarily as a lifestyle magazine catering to both men and woman Vogue has come a long way to be at the pinnacle as the fashion magazine for woman in vogue (David, A., 2006). In an age where French fashion was considered the ultimate Vogue managed to put American Couture on the map. Under the Condà © Nast umbrella the magazine not only managed to become a brand name in its own country but also exported fashion ideas to the world. Today Condà © Nast which has a portfolio of 127 magazines in 23 countries believes Vogue to be its cash cow. At present there are a million fashion and beauty magazines such as In Style, Elle and Cosmopolitan circulated around the globe, but in times of crises citizens all over turn to Vogue to confirm the latest fashion news. With readership and subscription levels of about 220,000 a month for the British Vogues, 133,000 a month for the French Vogue and American Vogue, at 1.2 million a month Vogue is the leading magazine in the business of fashion. (IPC Advertising reports) The once small publication eventually became an international phenomenon with issues being published in more than 12 countries. YEAR OF LAUNCH COUNTRY /EDITION 1916 British Vogue 1918 Spanish Vogue 1920 French Vogue 1924-1926 Argentinean Vogue 1928 German Vogue 1964 Italian Vogue 1975 Brazilian Vogue 1994 Singapore Vogue 1996 Korean Vogue 1996 Taiwanese Vogue 1999 Japanese Vogue 1999 Latin American Vogue 2000 Greek Vogue 2005 Chinese Vogue 2007 Indian Vogue Since its birth the magazine has strived to serve the society by portraying an example of proper etiquette, beauty, composure and fashion. The magazine not only plays a role in setting latest trends but also records the changes in cultural thinking, actions and clothing through its images. Looking at Vogue through the ages it can be clearly seen that it is also a documentation of the changing roles of woman, and the influences of cultural ideas and politics over time. The power the Vogue magazine has over generations of women has inspired many new magazines like Cosmopolitan and Glamour; all interested in its market share. In spite of this great quantity of magazines circulating around the globe, considering circulation figures and media impact no other publication has managed to accomplish the lasting power and success of Vogue. (David, R., 2007) VOGUE IMAGE Self definition has always been crucial to vogue. (David, A., 2006). Throughout its first 30 years vogue editors and illustrators made use of the French meaning of vogue, defined in the first dictionary of the Acadà ©mie Franà §aise (1694) as the impulsion or movement of a galley or other ship by the force of rowing. It was only in the 18th century that vogue and fashion were listed as synonyms (Fà ©raud 1787–8). Since its first issue Vogue magazine has been personified as a youthful young woman. The magazines first cover presented itself in the disguise of a debutante, a young socialite. When Condà © Nast bought the magazine in 1909 he brought it into line with other successful publishing ventures and in just over a decade, circulation went from 14,000 to 150,000 while advertising revenue soared from $76,111 to two million dollars (Robinson 1923: 170). He modernised the magazine not just the content but also the cover. He replaced the black and white drawings of the front cover with commissioned, lavish, stylised and signed illustrations. This change helped to attract attention to the magazine and increase circulations. As an advertising man, he understood the value of having a visual brand or logo and Nast revived the original Vogue trademark, a distinguished little sketch which immediately became known as the Vogue girl (David, A., 2006). This first Vogue girl was just an illustration cla d in a fancy dress with the than fashionable leg-o-mutton sleeves. Her unnatural ivory white skin, snow white wig, tiny waist and voluptuous bosom, was directed at the fantasies of the magazines readers (David, A., 2006).The Vogue girl represented the heritage of those Americans who wished to be different from the New World Americans and was constantly seen as wearing historical costumes and heirlooms. Than too the new world American woman aspired to look like her. All this changed in the 1920s when the Vogue girl was changed to an illustration by Georges Lepape. This new image was more streamlined and represented the woman at the heights of fashion in the 1920s. Vogue had gone from importing fashion to exporting it. As times changed so did the magazine cover from illustrations to photographs, making models like Cindy Crawford and celebrities like Madonna a household name. This change in its image was a response to the internationalisation of the magazine. Today the vogue cover girls are the most glamorous, exotic, unusual and popular persons of the moment. The trend being more towards actresses than models dressed in the heights of fashion, styled by the best stylist and clicked by A-list photographers they are every girls aspiration and every boys fantasy. Like its cover girls the magazines is considered to be glamorous, glossy and trendy. (Alexandra Shulman, Vogue U.K. editor). Despite of having these factors common among them, the vogue covers are dissimilar in many aspects depending upon its country of publication. CULTURE AND CONSUMER BEHAVIOUR Anglo –Saxon psychological research states that the concept of self and personality are the basis of Western consumer behaviour. The words identity or personality have no fixed meaning in the Asian culture. A global brand needs to consider the cultural differences to truly succeed in the world field. A number of research experts and cultural studies suggest that a brand should think global, act local. This is based upon the theory that the way people think and perceive any brand or image is guided by the framework of their own culture (Mooij, M, 2009). The observation of Japanese individuality as a sign of westernisation of the country is a misconception of many global brands. For more than a decade international magazines have been accused of standardising a beauty ideal across the globe with disregard to the individual cultural and beauty ideals of the host country. For a short duration the values and attributes of a foreign or global personality might have a strong attraction, but ultimately people return to their own local values and culture. For a Brazilian woman the emphasis is on her bottom, um corpo de violà £o which literally means a guitar shaped body is most desirable. No matter how many international magazines showcase buxom beauties, the Brazilian woman would ultimately want a bigger bottom as the point of attraction is the sweet swing of the hips. The illustration of a desirable Japanese woman in The memoirs of a Gesha suggest, that the Japanese appreciate soft delicate feminine features, small feet and long hair cut in layers. A slim slender graceful body is more desirable than a curvaceous one. In Islamic countries the body is considered a n obstacle in viewing ones true beauty. Any bodily decorations or changes are considered a veil over the inner beauty and the Hijab is another veil to conceal these changes so that the womans only public identity would be her inner self. For the Greek it has been symmetry in structure and features, based on Platos ideas that, beauty is that which irradiates symmetry rather than symmetry itself. The Nuba tribe in Sudan like dark skin and hairlessness. On studying traditional Indian paintings it can be concluded that the Indian ideals of beauty in a woman is voluptuousness, with the belly and hips being of prominence.( Ei, 2008) The image and identity associated with woman of different geographical locations are deep rooted in their respective cultures. The beauty ideals and a womans self image in any culture can be understood by studying its paintings, sculpture and artistic representations. Today the artistic or idealistic representations of women are magazine covers, images and pho to spreads. These covers are also considered a mode of advertisement for the magazine within that culture. As Steve Taylor has rightly put in his book 100 years of magazine covers it is hard to identify another cultural artefact which embodies an advertisement for itself in such a powerful way. Magazine covers can be breathtaking, beautiful, confrontational, resonant, heartbreaking, stimulating, irritating and uplifting. At their best they come together as a kind of spontaneous street level exhibition, publicly displaying the work of some of our best creative talent, featuring what is most admirable and dismissible about the modern world, communicating the people and events that shape our culture. Apart from a mode of advertisement of todays culture a magazine cover plays a dual function of advertising the magazine brand itself. An impressive cover encourages people to flip through the magazine and buy it. (Alexandra Shulman, British Vogue editor). Getting the magazine cover right is not only ethically important but also financially important to the magazine in order to develop brand loyalty and increased circulations. Thus making it important to study magazine covers as a mode of advertisement and part of the marketing mix, for a magazine publication. MAGAZINE COVERS AS BRAND VISUAL IDENTITY It is a common assumption that an advertisement would be effective if the viewer decodes the advertisement successfully, if there is a significant transfer of attributes. (Mooij, M., 2009). Thus while developing one idea for a global brand or one single motivator for different cultures, one should not assume that the responses would be alike too. An idea being interpreted accurately by the consumers would only happen if the senders and receivers share one culture. If they do not share the same cultural values it may result in misunderstandings and demeaning of brand value within that culture. For example consider the inaugural Vogue covers of India and China. The Indian Vogue cover was styled by the magazines British fashion director while the Chinese vogue was styled by French Vogue editor Carine Roitfeld (China economic net and Fashion week daily dispatch). The covers were not rightly decoded by the consumers and received much criticism. Whereas the covers for the preceding months styled by Anaita Shroff Adajania the fashion director for Vogue India was highly appreciated.(Fashion week daily dispatch) The essence of a brand is that it is a name in the memory of consumers. It is a perceptual map of positive and negative associations, a symbolic language, and a network of associations. (Mooij, M.,2009). Vogue with its launch in many Asian countries received much negative associations with its local issues. The local Asian issues of Vogue are considered small ripples in the big pond of Fashion magazines (Armstrong ,L, 2009) and they could never manage to create the impact that American vogue or Italian Vogue have managed to create world over. Vogue India or Vogue China might be sold worldwide but it is not necessary that consumers in all countries consider them global brands. One theory suggests that a global brand is a brand that is strongly associated with its country of origin (Mooij, M., 2009) and for Vogue its been America. This can be considered positive if the country of origin has a stable global identity. With American values becoming ambiguous and Vogue bifurcating into mul tiple countries over time its core identity may be threatened. The idea of incorporating local aesthetics with their global image might dilute the brands global image. STANDARDISATION A multinational companys personality and identity are the biggest factors influencing consumer (Eales, 1990 as cited in Melewar,T.C, Saunders, J., 1998). Unrestricted global trade, a competitive marketplace and the fast technological developments have created a situation where consumers dont just buy the product they also buy the company that produces it. The brands character, its identity, its image and the confidence it inspires in them help in making the choice between two almost similar product offerings in the market. At the centre of any business and its projected image is its corporate visual identity system. The elements of this system are: name, symbol, and/or logo, typography, colour and slogan (Dowling, 1994). These elements help to sell the company to consumers and its stakeholders. Corporate identity programs have risen due to globalisation (Ind, 1992). The changing business tactics, geographical locations, variations in cultures and changing markets have all encouraged companies to change their corporate identity. As companies begin to operate on an international basis, the image that they acquired as national producers often becomes inappropriate (Mills, 1988 as cited in Melewar,T.C, Saunders, J., 1998). Some international companies adopt a unified brand image in spite of government and consumer displeasure. The degree of de-standardisation of any company depends upon the strength of the host countries culture, government policies and target market. (Mooij, M., 2009). The decision to standardise a brand image also depends upon the competitive edge derived in either keeping activities central or decentralizing them. However a brand like Vogue that has a truly global orientation needs to express consistent brand values wherever it chooses to compete. Thus making its worldwide image more recognisable for its homogeneity than not. A major component of a corporate identity is the corporate structure. (Strong, 1987) According to Ind (1992) there exist two corporate identities, one that is the organisational structure and the other that is the visual structure. The Visual structure is concerned with the branding of the product, and how it appears to the consumers. (Gray Smeltzer, 1985 as cited in Melewar, T.C., Saunders, J., 1998). The basic concern with the visual structure is the degree of centralisation and decentralisation. Thus the basic problem faced by Vogue is whether to sell an identical product image to all its consumers or to make modifications as per the local differences. A global brand can be a mass brand satisfying a common product need in all the countries or it can be a brand catering to a common niche in all the countries. Vogue magazine has two options, being a global brand it could standardize the brand and the brand image across the globe so that the Indian woman reading the Indian Vogue would feel equal to the French or American woman reading their respective Vogues. The other option it has is to go local, differentiate between its offerings and treat each market as an individual and not a global product while standardising its visual image, giving the impression of a common brand. Researchers argue that standardisation of a brand helps the company to achieve a uniform image internationally which in turn increases sales.(Buzzell, 1968, Hovells Walters, 1972 as cited in Melewar, T.C., Saunders, J., 1998) . Others were of the opinion that standardisation makes consumers familiar with the product, its services, business diversities and competitive distinction thus helping to establish a uniform corporate image.(Peebles et al ,1977 as cited in Melewar, T.C., Saunders, J., 1998). Cosmopolitan for example is known around the globe to address personal and sex related issues as it does not change its editorials and articles depending on culture. The band logo/ font type, position or style does not differ according to geographical locations. The brand has achieved a sense of standardisation by not having a distinct country name printed on its cover unlike Vogue. The research on global corporate visual identity systems by T.C. Melewar and John Saunders (1998) proved that firms with highly standardised corporate visual identity systems (CVIS) saw themselves reaping more reward from their CVIS than did those with low CVIS standardisation. All custom

Humans Senses and Perceptions Essay -- Neurology Biology

Humanity is blessed with at least five senses with which we observe and perceive our surroundings. Although our senses, and sense perceptions indeed are amazing, the knowledge gained by these faculties is sometimes misleading. The reason why our senses, at times, err is twofold, first the sensory organs we are endowed with are not entirely accurate, and are not equipped to perceive and measure all information. The second reason for errors in perception is that we all interpret the data we revived via there organs differently. As Penelope Fitzgerald puts it, â€Å"No two people see the external world in exactly the same way. To every separate person a thing is what he thinks it is -- in other words, not a thing, but a think.† The combination of imperfect sensory organs, selective perception and varying interpretations of the sense data we receive accounts for this â€Å"err.† To begin with, our eyes do not â€Å"see† as clearly as we think they do. The actual raw image coming from our eyes is upside down, blurry and interlaced with blood vessels. Then, our mind corrects this image and fills in the gaps with whatever it presumes to be correct. However, our brain's perceptions of what is correct varies greatly. Despite this the question assumes that our senses are perfect, which they are clearly not. I would contend that it is because we only have eyes to see with and ears to hear with that we err; because we only have these faculties our brain must compensate, and everyone compensates differently. Society is fascinated by the flaws in our perception, using it for entertainment, and more recently in advertisements. The advertising industry is able to manipulate images and words in order to create the desired perception of the product. In this... ...( hearing and site) as the foundation for knowledge about the world around us. Works Cited "Philosophy: Philosophy of Perception."  ORIENTALIA | Journal of Eastern Philosophy & Culture: Papers, Dictionaries, Forum, Books Reviews. Web. 15 Jan. 2011. . "Psychology Notes : Sensation and Perception."  AlleyDog.com - Psychology Students' Best Friend. Web. 15 Jan. 2011. . Chisholm, Roderick. "Gettier Problems - Page 4 - Philosophy - Wattpad."  The World's Most Popular EBook Community . Web. 15 Jan. 2011. . "3 Quotations from Penelope Fitzgerald."  Linguaspectrum - Interesting English Lessons!  Web. 15 Jan. 2011. .